Designing and producing
Friday, January 30th, 2009Today, as I do every Friday, Pinky, I am working with the Design and Production Department at the Labour Party’s HQ in London. It’s quite a different environment than any place in Parliament. I really like it, though. I’m getting to design a newspaper ad right now.
This is only my second Friday working here and already the people here are trusting me with quite a lot. It’s nice to be able to jump right in and get to work without having to spend a week or something watching over someone’s shoulder before they give you a tiny assignment to complete on your own. Designing in this environment is different than anything I’ve done before. There are strict guidelines for everything from what font is used, what color red is used (the color, or colour, of the Labour Party…yes, I know red is usually not good), what size certain elements have to be so they are “accessible” to all readers. After all, this is no different than than any other brand. They’re trying to sell something, too.
I tend to like this layout style, though. I like things to be consistent so anything that can help in that regard, to me, is a good thing. Things have to be approved by tons of different levels before they go out (the Prime Minister’s office being one of them). Having a system where lots of elements are already pre-defined helps to speed things up so things can get printed sooner. Yeah, it takes a little away from creativity, but I think it’s worth it. You can spend (waste) so much time picking a font or choosing the “right” color. Here it’s all done for you.
Tonight I’m meeting up with an old friend from back in the Nauf Chuck who is studying here in London. Should be fun as we will be near Piccadilly Circus. Which, while a shitty circus, is fun to say. I must look at the origin of some of the names of places here…they’re rather misleading. Covent Garden, Oxford Circus, London Eye (not an actual eye…what a rip off).




